𝐂𝐥𝐢𝐞𝐧𝐭 𝐁𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝
A client from Arizona, USA, approached me. He is a verified home cash buyer and consultant who sought national SEO services for his business. His aim was to establish a strong online presence across the entire USA, starting from Arizona.
𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬
Upon researching the industry, I found it to be highly competitive, especially on a national level. The challenge was further intensified by the client’s ambition to target the entire USA, beginning with Arizona.
𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭
To address this challenge, I devised a comprehensive strategy:
𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬:
Collected and analysed websites operating on a national level, state level, and city level.
This helped in understanding the competitive landscape and identifying key players in the industry.
𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡:
Created separate Excel sheets for each state to organise the data efficiently.
Selected a few states initially to focus our efforts: Texas, California, and Arizona.
𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞:
Developed a brandable homepage to establish a strong brand identity.
Created separate pages for each state, starting with Arizona.
Designed a consistent URL structure for the website, ensuring it was SEO-friendly and easy to navigate:
www.domain.com/Sell-My-House-Fast
www.domain.com/Sell-My-House-Fast/Sell-My-House-Fast-Arizona
www.domain.com/Sell-My-House-Fast/Sell-My-House-Fast-Arizona/sell-my-house-fast-avondale-az/
𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧:
Focused on high-quality, informative content for each page.
Ensured the content was optimised for relevant keywords without engaging in any off-page SEO activities initially.
𝐑𝐞𝐬𝐮𝐥𝐭𝐬
Within just two months, solely through content optimisation and without any off-page SEO, we observed significant improvements in our search engine rankings and online visibility.
The strategic approach and diligent execution of the plan laid a solid foundation for the client’s national SEO campaign, positioning them effectively in the competitive market.
This case study highlights the importance of a well-researched and structured approach in achieving successful SEO results, even in a highly competitive industry.
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