A Dubai-based tailor shop approached us with the goal of increasing their visibility on Google. To achieve this, we implemented a comprehensive SEO strategy, leveraging local SEO best practices with Chris Palmer’s methods. Here’s how we did it:
1. Understanding the Business and Goals
Objective: Increase online visibility and attract local customers.
Target Audience: Residents and visitors in Dubai looking for tailor services.
2. Local SEO Strategy Implementation
Service Pages: We created dedicated service pages tailored to specific services offered by the shop. Each page was optimised with relevant keywords and phrases.
Location Targeting: We focused on targeting the main location, Dubai, ensuring all content was geo-specific. This included using location-based keywords and incorporating the location naturally within the content.
Google My Business (GMB) Optimisation: We optimised the tailor shop’s GMB profile by ensuring accurate information, adding high-quality images, and encouraging customer reviews.
Local Citations: We submitted the business to local directories and citation sites to build authority and improve local search rankings.
3. Content and Technical SEO
On-Page SEO: Implemented best practices such as optimising title tags, meta descriptions, and header tags with targeted keywords.
Mobile Optimisation: Ensured the website was mobile-friendly, considering a significant portion of local searches come from mobile devices.
Technical SEO: Improved website speed and performance, ensuring a seamless user experience.
4. Results Within 20 Days
Increased Visibility: The tailored SEO strategy led to a significant increase in the shop’s visibility on Google.
Higher Engagement: The website experienced higher engagement rates, with more visitors exploring the service pages.
Positive Response: The shop received positive feedback from new customers who found them through local search.
By using local SEO best practices and Chris Palmer’s methods, we successfully enhanced the Dubai-based tailor shop’s online presence, driving more local traffic and potential customers to their business.